With the slowdown in the economic growth of the aluminum profile processing market and the increase in competitive pressure, the phenomenon of “homogeneity” in the home building materials market has become more prominent. In particular, aluminum alloy doors and windows enterprises face the problems of serious homogenization and lack of innovation in the furniture and building materials industry. On the other hand, they face increasing consumer demand for original design and personalized expression. Then, how do aluminum alloy door and window enterprises break free from the “homogeneous” mud and quickly lead their peers? Experts suggest that market segments should be differentiated to achieve a breakthrough.
    The phenomenon of “homogeneity” in the home building materials market highlights how to break the aluminum alloy door and window enterprises?
    Status: The plagiarism is prevalent and the market is chaotic
    In the hot summer, August is full of love. At this time of the year, many store merchants will play discount sales cards to ease the competitive pressure brought by the market. "Buy furniture over 2000 back to 1000", "original price 8300 yuan special 3800 yuan" ... into the home store, a variety of promotional advertising to see people dazzled, although the price is very exciting, but the same copy of the product allows Consumers are hard to show smiles.
Why is there such a chaotic situation in the home building materials market? The corresponding industry experts believe that: the main threshold is too low, the technical content is not high, the investment of more than 100,000 yuan can create a store, and millions of dollars can open their own furniture. factory. Moreover, due to improper intellectual property protection measures, the time and cost of R&D innovation is high. Small and medium-sized furniture companies dare not have the capital to take risks. They prefer to follow up and imitate the hot-selling new products of large enterprises. The overall original design is weak, and many factories may still stay in counterfeiting, plagiarism or minor repairs on the basis of others.
    In the home building materials market, when all products are presented to consumers in the same posture, it is easy for everyone to form aesthetic fatigue, because there are a large number and few styles, and it is the same for them. As the consumer groups in the furniture market become younger and younger, consumer habits are changing. Enterprises must accurately target the consumer market in order to achieve a transformation from manufacturing to service. At the same time, it is transforming into the direction of refinement, specialization and branding, leading the development of the industry with originality and opening the advanced customization mode.
Expert suggestion: not only the door and window type materials urgently need reform, other industrial aluminum profiles in the aluminum profile processing industry must also be segmented into the market, seeking differentiation to achieve the break, focusing on positioning high-end industrial aluminum profile customization, segmentation of the market, grasping the pursuit of requirements , quality customers.